New Brand Manager for Polar Kraft & Parti Kraft
September 25, 2012
Nautic Global Group has named boating industry veteran Conrad West as the new Brand Manager of its Parti Kraft pontoon and Polar Kraft aluminum fishing boat lines.
Conrad, who has worked with Sea Ray, Monterey and Chris-Craft, most recently held a number of different roles at Forest River, helping that company launch and grow its Berkshire pontoon business.
"There are some great opportunities with the Polar Kraft and Parti Kraft brands, and Conrad is the perfect choice to help take them to the next level," said Doug Sexton, Nautic Global Senior Vice President of Sales and Marketing. "He will be focused on growing our dedicated dealer network in specific markets, and guiding the development of exciting new designs."
Built in Nautic Global Group’s Syracuse, Indiana, Aluminum Boat facility which has been building boats since 1954, the two brands are known for their quality and rugged construction.
"There is a real excitement surrounding this new initiative, and I am thrilled to be a part of it," said West. "It's not often you get the chance to reshape the future of two classic American boat brands. While maintaining the extremely high existing quality, the new direction means we can be even more responsive to our dealers and boat-buying consumers, and develop products that are perfect for their particular markets."